Programming News
DEADLIEST CATCH Scores Monster Ratings for Second Week in a Row in U.S.
Discovery Channel's Tuesday nights are delivering an audience that is highly concentrated among the network's core demo with a 2.81 HH, 2.50 P25-54 for DEADLIEST CATCH and 1.56 HH, 1.3 P25-54 for OUT OF THE WILD: THE ALASKA EXPERIMENT.
For the second consecutive week, DEADLIEST CATCH was the #1 primetime cable program for M25-54,(1,664k), M18-49 (1,591k), P25-54 (2,706k), P18-49 (2,585k), and P2+ (4,049k) delivery. Among all primetime television programs, DEADLIEST CATCH ranked in the top ten in delivery for M25-54 (#6), M18-49 (#4) and M18-34 (#8). And, among M18-49, the show surpassed broadcast networks programs including NCIS and Dancing with the Stars.
The strong numbers come as hundreds of fans prepare to gather in Seattle, this Saturday, April 25, for the very first CatchCon — a fan festival featuring all five captains and their fleet of fishing boats. The event has fans buzzing and sold out in less than 12 hours.
Discovery Channel dominated Tuesday night with a strong showing from OUT OF THE WILD: THE ALASKA EXPERIMENT, ranking among the top five cable shows of the night in delivery among P25-54 (#4), M25-54 (#4), P18-49 (#5) and M18-49 (#4). For the second week in a row, OUT OF THE WILD exceeded Discovery's Tuesday 10 PM - 11 PM average for 2Q08 P2+ delivery (+13%, 2,115k).
Discovery Communications, Inc.
April 24, 2009