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Programming News

DEADLIEST CATCH Season Premiere Wins the Night on Specialty Television in Canada

After a record-breaking season premiere in the U.S. last week, the captains of DEADLIEST CATCH returned to Canadian television stronger than ever this week. The Emmy®-winning series attracted the highest audiences of the day among all English Canadian and U.S. specialty channels for its Season 5 premiere among Adults 25-54 and Adults 18-49. This represents 42% and 56% increases among A25-54 and A18-49 compared to the Season 4 premiere episode.

These numbers build on the success of Season 4 of DEADLIEST CATCH, which was the third most-watched show on Discovery Channel in Canada among the same demos last season. DEADLIEST CATCH also ranked within the top five series among all English Canadian Specialty Channels last season. Viewers in Canada can tune into new episodes of DEADLIEST CATCH Tuesdays at 10 PM on Discovery Channel.

Discovery Communications, Inc.
April 23, 2009