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On November 10, the 9 PM premiere of DIRTY JOBS was the #3 primetime cable telecast among M25-54 (1.36 AA%) and #5 among P25-54 (1.03 AA%) in delivery and ratings. The episode also was the #1 non-sports, cable program in its timeslot (9-10 PM) on Tuesday evening for M18-49 (#2 cable program behind the 2009 World Series of Poker on ESPN). Discovery Channel was the #4 primetime ad-supported cable network for M25-54 delivery (#6 for P25-54). The network also ranked within the top ten for P18-49 (#5) and M18-49 (#3).
This week's premiere of DIRTY JOBS exceeded the 4Q08 timeslot (Tuesdays, 9-10 PM), with double-digit gains in key demos — P25-54 (+21.1%), M25-54 (+25.9%), W25-54 (+12.6%), P18-49 (+30.2%) and P2+ (+21.4%).
The 10 PM premiere of GHOST LAB finished at #14 for cable telecasts among P25-54 (0.79 AA%) during primetime, with double-digit gains in key demos — P25-54 (+37.1%), M25-54 (+11.4%), W25-54 (+89.4%), P18-49 (+53.4%) and P2+ (+31.5%). GHOST LAB also had significant gains in key female demos including W18-49 (+115.5%) and W18-34 (+100%) when compared with the 4Q08 timeslot (Tuesdays, 10-11 PM). It was #8 in its timeslot among M18-49 (#9 among M25-54).
All-new episodes of DIRTY JOBS and GHOST LAB will premiere next Tuesday, November 17, at 9 PM and 10 PM (ET/PT), respectively.
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