Discovery Enterprises International

DISCOVERING ARDI, which made its world premiere this past Saturday night, October 10 on Ethiopian State Television and in the U.S. this past Sunday night at 9 PM (ET/PT) on Discovery Channel, attracted viewers on a highly competitive viewing night. Bringing in strong delivery numbers across key demos, the special garnered nearly two million P2+ viewers (1,800k) and HH numbers of 1,307k (1.31) and 859k (.79) in Persons 25-54. Cumulative numbers will be at a later date.

The special will encore this Thursday at 9PM (ET/PT )on Discovery Channel in the U.S. For more information, visit discovery.com/ardi for everything from timelines and interviews with the international research team to  a re-creation of the landscape in which Ardi lived and, for the first time ever seen, artist’s renderings of what Ardi would have looked like when alive.