Programming News
Discovery Channel in Denmark Reaches New Ratings High with DESTROYED IN SECONDS
On Tuesday, March 30, Discovery Channel in Denmark recorded its highest daily share since July 2008 and DESTROYED IN SECONDS (11 PM) became the most seen program ever with a rating of 4.21 and a share of 17.1%, besting the previous record set by TIME WARP the previous week.
Tuesday's daily share of 5.9% (27% higher than the previous four Tuesdays) is the highest daily share since July 2008 and a results of greater viewer loyalty. Viewership on Tuesday increased by 169% in primeime and early night time with DESTROYED IN SECONDS, BUILT FROM DISASTER, DEADLIEST CATCH and AMERICAN CHOPPER attracting viewers from 10 PM to 2 AM. Wednesday achieved a share of 5.7% with high viewing in almost all day parts especially during daytime with FIFTH GEAR at Noon.
Discovery Communications, Inc.
April 6, 2009