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The Discovery Channel portfolio in Poland achieved its highest ever ratings results in January, with a 0.77% ratings amongst all adults 16-49 in the cable satellite market – a 28% year on year increase.
Discovery Channel was the most popular channel in the portfolio and gained a 0.37% rating among all adults 16-49 (cable satellite), registering 27% growth year on year.
The programmes behind the channel’s success were MY SHOCKING STORY, which achieved a 0.91% average rating and ULTIMATE SURVIVAL that recorded a 0.71% rating. DESTROYED IN SECONDS, DEADLIEST CATCH and DIRTY JOBS were also instrumental to the results, alongside the HOW IT'S MADE series, which clocked-up an average minute rating of 0.64% throughout the month.
Aside from Discovery Channel, other channels from the portfolio generated strong results throughout January. Discovery Science grew its average rating to 0.15% in the all adults 16-49 market. Hit shows including SCI-TREK produced a 0.31% average rating, whilst ENGINEERED gained a 0.58% rating.
Throughout January, Discovery World achieved an average monthly rating of 0.13%. DR G. MEDICAL EXAMINER was the highest rated series on the channel reaching a 0.34% rating amongst all adults 16-49. DEATH MACHINES also performed well on the channel, securing a 0.37% average rating.
Animal Planet’s HUMAN PREY scored the highest ratings on the channel throughout January, noting a 0.44% rating, whilst Discovery Travel & Living’s highest rated programme was RESTORER GUY, with a 0.18% average rating.
“Increasing total viewer ratings by 28% year on year is a phenomenal feat for the Discovery Poland portfolio,” says Katarzyna Kieli, General Manager Discovery Networks Central Europe. “The portfolio saw ratings increase across all channels putting the portfolio in a great position to build upon throughout 2010. Robust programming scheduling and a dynamic and hard-working team were the driving force behind these record-breaking results and I’d like to thank everyone involved in this success.”
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