|
Discovery Kids website, tudiscoverykids.com, surpassed a record 100 million page views last month. This is the first time that any Discovery channel brand website has achieved this feat.
With new games, activities and quarterly themes, the website continues to attract and retain users throughout Latin America. It currently has an average of 2.3 million users and over 6.7 million visits every month. Discovery Kids has raised the bar with new interactive games that have captivated the attention of both parents and kids alike, increasing the number of page views and unique visitors dramatically.
The launch of Exploración Discovery Kids, during the second quarter, propelled Discovery Kids website into a new growth phase. This interactive game provides kids and their parents with an opportunity to learn about different parts of the world, compete in fun challenges and create their own avatar. Every other month, a new region of the world is unveiled, and with it, new adventures to explore. Exploración Discovery Kids is a fully integrated initiative and this year, for the first time ever, its fans have also had a chance to attend the Exploración events in Colombia, Brazil, Argentina, and Venezuela, which expands the Discovery Kids experience on every platform.
Karaoke has also been quite a success. Kids get to sing along with their favorite characters while at the same time learn about a diverse number of themes. Libro Locura promises to turn up the volume even more when it comes to interactive games, using multiple platforms as well as strengthening synergies with the network. This initiative encourages a love of books and reading among children through different activities that promote independent thinking and stimulates children's imagination.
Congratulations to the entire International Digital Media team especially Luisa Valor-Casali, Carla Wong, Isabel Amaya and Georgina Hill, for their hard work and dedication, and to Bilai Joa Silar and her brand team for making this incredible feat possible.
Check out tomorrow's Community ONE profile on the One Discovery Portal to hear more about all the fun Discovery Kids Online Manager Carla Wong has when developing new projects for the Latin American site.
|