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Programming News

Discovery Channel Sets Record with MEN VS. WILD and DEADLIEST CATCH

On June 2, Discovery Channel garnered the #1 network position among ad-supported cable in the U.S. in P2+ delivery (2,922k) and across ALL demographics (P25-54, M25-54, W25-54, P18-49, M18-49 and W18-49)with DEADLIEST CATCH and the MAN VS. WILD Will Ferrell special, MEN VS. WILD. Contributing to the network's #1 position was the most watched ever episode of MAN VS. WILD (10 PM) which delivered the largest M18-49 (1,842k) and M18-34 (1,060,) audience [AA(000)] of ANY prime program, surpassing ALL broadcast programs.

For ad supported cable, MAN VS. WILD and DEADLIEST CATCH were the #1 and 2 programs for the night across P2+ and key demos: MAN VS. WILD was the #1 cable program of the night for P2+ (3,971k), M25-54, P18-49, P18-34, & M18-34, while DEADLIEST CATCH was #1 for P25-54 and #2 in M25-54, P18-49, M18-34 and P2+.

Discovery Communications, Inc.
June 4, 2009