|
Driven by new and returning series, specials and an annual tradition known as PUNKIN CHUNKIN, Discovery's U.S. networks achieved several ratings milestones in November.*
Discovery Channel
Thanks to the strength of DIRTY JOBS and MYTHBUSTERS, Discovery Channel had its best November ever on Tuesdays in Persons 18-34 and on Wednesdays in Persons/Men 25-54, ranking among the top ten networks among key Person and Male demos, with STORM CHASERS becoming the #1 regular nonfiction series on Sundays in Men 25-54.
TLC
TLC experienced its best November ever in Persons/Women 18-34, fueled by premieres of TLC's CAKE BOSS, THE LITTLE COUPLE, LITTLE PEOPLE, BIG WORLD, 18 KIDS AND COUNTING, SAY YES TO THE DRESS and JON & KATE PLUS 8, catapulting TLC to a top 5 network in Women 18-49/18-34 and top 10 in Women 25-54 and Persons 18-34.
Animal Planet
Animal Planet garnered its strongest November in six years in Persons 18-49 and 18-34, driven by premieres of WEIRD, TRUE AND FREAKY, LOST TAPES, PIT BULLS AND PAROLEES and CATS 101.
Investigation Discovery
ID continued its momentum, experiencing its best month ever in Persons 2+, Persons 25-54 and Women 25-54 and 18-49, marking 22 consecutive months of year-over-year double-digit gains in Households and remaining the fastest growing network among Women 25-54.
Science Channel
Fueled by premieres of HOW IT's MADE, HEAVY METAL TASK FORCE and PUNKIN CHUNKIN 2009, which scored a record 752k P2+, Science Channel had its best November ever in Persons 25-54, Persons 2+, Households and Persons/Men/Women 18-49.
Discovery Health
Discovery Health delivered its best November ever in Persons 2+ and Women 18-49, driven by I'M PREGNANT AND..., STRANGE SEX and MYSTERY DIAGNOSIS.
Discovery en Español
Discovery en Español posted its highest delivery in 21 months, experiencing an impressive 33% increase among Persons 18-49 when compared with November 2008, fueled by original production LA LEY DEL CORRIDO, ranking as the #1 program of the month.**
*All Primetime Delivery Based on November 2009 vs. November 2008 and Among All Ad-Supported Cable
**Source: NHIH, Live+SD, Monday-Sunday 7-11 PM
|