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Science Channel’s PUNKIN CHUNKIN 2009 garnered record ratings on Thanksgiving night becoming the highest-rated program in network history in P2+ (752k), HH (436k) and M2+ (504k). During its timeslot, PUNKIN CHUNKIN 2009 also ranked among the top ten non-sports and non-movie programs on ad-supported cable, delivering 218k M25-54 and 252k M18-49, and outperforming National Geographic Channel, Travel Channel, MTV, VH1, CNN and FOX News among others in the M25-54 and M18-49 demographics. PUNKIN CHUNKIN 2009 aired Thu, Nov. 26, at 9 PM (ET/PT).
Viewership for PUNKIN CHUNKIN 2009 was fueled by a multi-media marketing campaign that included an on-air PUNKIN CHUNKIN logo takeover of other Discovery Networks, a PUNKIN CHUNKIN logo-smash takeover of TLC's CAKE BOSS billboard in New York City, print advertisements in various national publications, and a new PUNKIN CHUNKIN application on Science Channel’s Facebook page.
For 24 years, homemade catapults, trebuchets and air cannons have sent pumpkins soaring through the Delaware skies every year in October. The goal of these contraptions and their owners: to send a pumpkin one-mile off into the distance. This year, Science Channel continued to honor the backyard engineers who turn pumpkins into projectiles with the high flying, far-flung action from the 2009 championships with ON THE ROAD TO PUNKIN CHUNKIN and PUNKIN CHUNKIN 2009. The special television event covered every angle of the intense competition from growing special, aerodynamic pumpkins and determining the perfect pumpkin’s mass to the mechanics of the air cannon and the physics of catapults.
PUNKIN CHUNKIN 2009 and ON THE ROAD TO PUNKIN CHUNKIN is produced by Sharp Entertainment. Matt Sharp is executive producer for Sharp Entertainment. For Science Channel, Michael Sorensen is executive producer, Debbie Myers is general manager and Clark Bunting is president, Discovery Emerging Networks.
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