Discovery Enterprises International

Discovery's emerging networks shine in 1Q10. Investigation Discovery, Science Channel and Military Channel each experienced their best rated quarter ever, posting double-digit gains in all key demos.

Individual network claims below:

Discovery Channel:  LIFE continues to dominate, garnering 5.3 million total viewers (P2+) on Sun (8-10 p.m.), once again taking the top spot in cable in Persons, Men and Women 25-54. And online, LIFE has driven 1.3M unique visitors, 4.8M page views and nearly 8M short-form streams.* For the quarter, DIRTY JOBS and SWAMP LOGGERS were the #1 non-fiction, non-sports programs on Tuesdays and Fridays, respectively.

TLC:  driven by new and long-running series, including LITTLE PEOPLE BIG WORLD, HOARDING: BURIED ALIVE, CAKE BOSS, LA INK and WHAT NOT TO WEAR,TLC has 15 programs averaging more than 1M P2+, 11 of which are averaging more than 1.3M. TLC is also a top ten network for women, and experienced its best 1Q in 5 years in P2+, P 25-54/18-49 and W18-49.

Animal Planet:  best quarter in 7 years in P/W 18-49, with double-digits gains vs. 1Q09 in W 25-54/18-49 and P18-49. FATAL ATTRACTIONS was the top series in 1Q10, delivering more than 1.2M P2+.

ID:  best quarter ever in HH, P2+, P/W 25-54 and P18-49, achieving 26 straight months of year-over-year gains in HH. Top series were original premieres of I (ALMOST) GOT AWAY WITH IT, DISAPPEARED AND ON THE CASE WITH PAULA ZAHN averaging 79%, 66% and 42% respectively above the 1Q10 prime average in P25-54.

Science Channel: best quarter ever in P2+, HH, P/M/W 25-54 and 18-49, marking 7 straight months of month-over-month growth in M25-54.

Military Channel:  best quarter ever in P2+, HH, P/W/M 25-54 and 18-49. Original series premieres of WORLD AT WAR and CIA SECRETS are posting double-digit increases vs. 1Q10 prime average in P2+, HH, P/M 25-54 and P/M/W 18-49.

Discovery Health:  garnered its best 1Q ever in total day in HH (119k) and P2+ (140k). 

Discovery en Español:  best quarter ever in HH, P/M 18-49, and ranks as the #1 Spanish-language Pay-TV network on weekends, besting leader Galavision in P/M 18-19. **   

All L+SD Primetime  1Q10 vs 1Q09 Data Based on Delivery And Among Ad Supported Cable Unless Otherwise Noted
*Omniture SiteCatalyst, Ver 13.5. 3/01-3/29/10
** Not included in the DCI portfolio.  Source: NHIH/NTIH, Jan 10  vs. Jan 09, Live+SD, Mon-Sun 7-11pm